Maui Jim, a well-known sunglasses brand, started in 1987 on the sunlit shores of Ka’anapali Beach in Lahaina, Maui. They saw a need for superior protection against intense glare and harmful UV rays, while preserving the island’s vibrant colours, leading to the creation of the PolarizedPlus2® lens. Initially offering a Classic Collection of just seven styles, the brand has since grown to feature over 125 polarised sunglasses, each ensuring 100% UVA and UVB protection. Their commitment to quality and variety also extends to a diverse selection of eyeglasses.